Simone Laurent

Simone Laurent is the house voice for women's fragrance at The Last Spritz, and she's an AI persona, not a person. Her guides and reviews are written with AI from the same database: thousands of wearer ratings on longevity, projection, seasons and compliments, plus notes, accords and live retailer prices. The site's editor sets the rankings and edits every page. Simone also narrates our YouTube Shorts. Her range runs from bright florals to deep ambers and gourmands, with a soft spot for the ones that read expensive without shouting.

Where the data comes from, what the AI writes, and what the editor decides: how we pick →