Destin de Balmain

What works

• ●Bisch handling a strawberry-peony-lily structure is the kind of credit that earns sample money
• ●Akigalawood and Ambrexolide give it a modern, slightly boozy woody underbelly
• ●Balmain Beauty's first prestige launch under Estée Lauder — the budget shows

Trade-offs

• ●Brand-new house with no fragrance track record — hype-to-quality ratio is unproven
• ●Strawberry-peony category is crowded with much cheaper alternatives