“Blackberry, bay leaf, and grapefruit over cedar — Jo Malone's herbal fruity unisex, brief refreshing.”
The take
What works
- ●Photorealistic blackberry-bay leaf herbal
- ●Refreshing summer signature unisex-leaning
Trade-offs
- ●Sillage stays close — disappears on some
- ●Lacks fruity sweetness fans expect
More from Jo Malone London
Notes
Top
Performance
Fit
Best in spring and summer, during the day. Unisex.
When
- Spring, 92%, best
- Summer, 98%, best
- Fall, 44%
- Winter, 20%
- Day, 100%, best
- Night, 17%
Occasions
Gender
Smells like
Similar scent DNA — if you own one, you may not need the other
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Frequently Asked Questions
How long does Blackberry & Bay last?
3–5 hours on most skin (moderate longevity) with noticeable sillage.
When should you wear Blackberry & Bay?
Blackberry & Bay is best in spring and summer, during the day. It suits everyday wear and the office.
Is Blackberry & Bay worth it?
At this price, yes for this tier. Photorealistic blackberry-bay leaf herbal. Refreshing summer signature unisex-leaning.