Score

82/100

Jo Malone London Blackberry & Bay

2012Fabrice Pellegrin

“Blackberry, bay leaf, and grapefruit over cedar — Jo Malone's herbal fruity unisex, brief refreshing.”

Blackberry & Bay

fruity

fresh spicy

aromatic

Blackberry & Bay

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The take

What works

●Photorealistic blackberry-bay leaf herbal
●Refreshing summer signature unisex-leaning

Trade-offs

●Sillage stays close — disappears on some
●Lacks fruity sweetness fans expect

More from Jo Malone London

Notes

Performance

Longevity

3–5 hours

Projection

Arm's length

Sillage

Soft trail

Fit

Best in spring and summer, during the day. Fall works too. Unisex.

When

Spring, 92%, best
Summer, 98%, best
Fall, 44%, works
Winter, 20%
Day, 100%, best
Night, 17%

Occasions

EverydayOffice

Gender

Unisex

Smells like

Similar scent DNA — if you own one, you may not need the other.
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Frequently Asked Questions

How long does Blackberry & Bay last?

3–5 hours on most skin (moderate longevity) with noticeable sillage.

When should you wear Blackberry & Bay?

Blackberry & Bay is best in spring and summer, during the day. Fall works too. It suits everyday wear and the office.

Is Blackberry & Bay worth it?

At this price, yes for this tier. Photorealistic blackberry-bay leaf herbal. Refreshing summer signature unisex-leaning.