Score
82/100
Jo Malone London
Blackberry & Bay
2012
“Blackberry, bay leaf, and grapefruit over cedar — Jo Malone's herbal fruity unisex, brief refreshing.”

The take
What works
- ●Photorealistic blackberry-bay leaf herbal
- ●Refreshing summer signature unisex-leaning
Trade-offs
- ●Sillage stays close — disappears on some
- ●Lacks fruity sweetness fans expect
Notes
Top
Performance
Longevity
3–5 hoursProjection
Within a footSillage
Close trailWhen to wear
Spring92%
Summer98%
Fall44%
Winter20%
Day100%
Night17%
Gender
Unisex
Smells like
Similar scent DNA — if you own one, you may not need the other
You might also like
Different scent, similar vibe
Frequently Asked Questions
How long does Blackberry & Bay last?
3–5 hours on most skin (moderate longevity at 43/100) with moderate projection.
When should you wear Blackberry & Bay?
Strongest in summer and spring, daytime-leaning.
Is Blackberry & Bay worth it?
At this price, yes for this tier. Photorealistic blackberry-bay leaf herbal. Refreshing summer signature unisex-leaning.
Details
- Perfumer
- Fabrice Pellegrin





















