Maison Francis Kurkdjian
724
“Aldehydes and jasmine on white musk — MFK's most laundry-soap-adjacent.”
The take
What works
- ●Cleanest white-shirt scent on the market — soapy, crisp, expensive-feeling
- ●Aldehydes give it a luminous quality you don't get from cheaper clean fragrances
- ●Office-proof and date-safe in equal measure
Trade-offs
- ●If you own Aqua Universalis, this is essentially the same conversation
- ●Premium price for what is, charitably, a very good laundry detergent
Notes
Top
Aldehydes
Calabrian bergamotMid
Egyptian Jasmine
Mock Orange
Sweet PeaBase
White Musk
SandalwoodPerformance
When to wear
Gender
Smells like
Similar scent DNA — if you own one, you may not need the other
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Frequently Asked Questions
How long does 724 last?
4–6 hours on most skin (good longevity at 56/100) with moderate projection.
When should you wear 724?
Strongest in summer and spring, daytime-leaning.
Is 724 worth it?
At this price, fine — with caveats. Cleanest white-shirt scent on the market — soapy, crisp, expensive-feeling. Aldehydes give it a luminous quality you don't get from cheaper clean fragrances.
Details
- Perfumer
- Francis Kurkdjian