Score

77/100

Maison Francis Kurkdjian 724

2022Francis Kurkdjian

“Aldehydes and jasmine on white musk — MFK's most laundry-soap-adjacent.”

724

aldehydic

white floral

musky

$160–$270Fair value

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The take

What works

●Cleanest white-shirt scent on the market — soapy, crisp, expensive-feeling
●Aldehydes give it a luminous quality you don't get from cheaper clean fragrances
●Office-proof and date-safe in equal measure

Trade-offs

●If you own Aqua Universalis, this is essentially the same conversation
●Premium price for what is, charitably, a very good laundry detergent

More from Maison Francis Kurkdjian

Notes

Top

Calabrian bergamot

Mid

Egyptian Jasmine

Base

Performance

Longevity

4–6 hours

Projection

Arm's length

Sillage

Soft trail

Fit

Best in spring and summer, during the day. Unisex.

When

Spring, 97%, best
Summer, 100%, best
Fall, 34%
Winter, 24%
Day, 99%, best
Night, 18%

Occasions

EverydayOffice

Gender

Unisex

Smells like

Similar scent DNA — if you own one, you may not need the other

Featured in

Earned a spot in 1 of our editorial picks

Best MFK Perfumes for Women

Frequently Asked Questions

What does 724 smell similar to?

Closest matches in our database: Maison Francis Kurkdjian Aqua Universalis, Chanel Allure Hair Mist. Close siblings — adjacent compositions in the same family.

How long does 724 last?

4–6 hours on most skin (good longevity) with noticeable sillage.

When should you wear 724?

724 is best in spring and summer, during the day. It suits everyday wear and the office.

Is 724 worth it?

At $160–$270, fine — with caveats. Cleanest white-shirt scent on the market — soapy, crisp, expensive-feeling. Aldehydes give it a luminous quality you don't get from cheaper clean fragrances.