RAVE
Now
“Pineapple on ice for long summer afternoons — loud, juicy, and impossible to take too seriously.”
A 2022 release from RAVE, a sub-line of Lattafa — a fruity masculine led by pineapple and apple over a birch and oakmoss backbone, finishing sweet and musky. The juicy top carries most of the composition, and the structure sits close to Lattafa's own Qaed Al Fursan, which shares its pineapple-forward build. Typically worn in spring and summer, mostly in the daytime.
The take
What works
- ●Juicy pineapple opening that reads bright and happy from the first spray
- ●An easy daytime spray for spring and summer weekends
Trade-offs
- ●Stays mostly the same from opening to drydown — what you smell first is what you get
- ●Batches can vary, so two bottles don't always perform alike
Notes
Top
Mid
Base
Performance
Fit
Best in spring and summer, during the day. Leans masculine.
When
- Spring, 93%, best
- Summer, 100%, best
- Fall, 63%
- Winter, 30%
- Day, 97%, best
- Night, 56%
Occasions
Gender
Smells like
Similar scent DNA — if you own one, you may not need the other
You might also like
Popular with fans of Now
Lattafa
Qaed Al Fursan
Rasasi
Hawas EDP
Armaf
Club de Nuit Intense Man EDT
JPG
Le Beau Le Parfum
Afnan
9PM
Nautica
Voyage
Lattafa
Fakhar Black
Versace
Eros EDT
YSL
Y Eau de Parfum
Lattafa
Khamrah
Lattafa
Asad EDP
Fr. Avenue
Liquid Brun
Lattafa
Khamrah Qahwa
Versace
Eros Flame
JPG
Le Male Elixir
Afnan
Turathi Blue
Versace
Dylan Blue
Montblanc
Explorer
Versace
Pour Homme
JPG
Le Male Le Parfum
Frequently Asked Questions
Is Now a good 9 PM Rebel dupe?
82% similarity to Afnan 9 PM Rebel in our database — a real match, not just shared notes. At $15–$25 vs Afnan's $35–$50, it's one of the closer budget interpretations of that DNA.
What does Now smell similar to?
Closest matches in our database: Lattafa Perfumes Qaed Al Fursan (92%), Dumont Nitro Platinum (82%), Borouj Silage (50%). Strong DNA matches — same scent family and similar composition.
How long does Now last?
5–7 hours on most skin (good longevity) with noticeable sillage.
When should you wear Now?
Now is best in spring and summer, during the day. It suits everyday wear, the office, and date nights.
Is Now worth it?
At $15–$25, yes for this tier. Juicy pineapple opening that reads bright and happy from the first spray. An easy daytime spray for spring and summer weekends.