Vilhelm Parfumerie
Morning Chess
EDP2015
“Coffee and orris over a slow Sunday morning — thoughtful, unhurried, deliberate.”
Spring72%
Summer55%
Fall82%
Winter78%
Day75%
Night72%
What works
- ●Coffee-orris combination is cerebral and refined — niche without being alienating
- ●Cardamom lifts the coffee without making it a straight-up gourmand
- ●Vetiver-sandalwood base grounds the aromatic concept elegantly
Trade-offs
- ●Coffee note can fade quickly on some skin types
- ●Playing in the coffee fragrance space means competing with Comme des Garçons Wonderwood and others
Top
Bergamot, Cardamom
Mid
Coffee, Orris, Jasmine
Base
Musk, Sandalwood, Vetiver
Longevity78
Good
Projection63
Moderate
Sillage60
Moderate
Leans feminine
$140–$200Good value
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