The Last Spritz

Popular fragrances

Score
79/100

Zara

Fashionably London

2021Jo Malone

“Bright bergamot and rose on clean musk — a polished city rose that clings to your coat.”

Fashionably London
rose
musky
citrus

The take

What works

  • ●Niche-feeling rose-musk at a high-street price
  • ●Incredible longevity on fabrics
  • ●Strong sillage for cooler weather

Trade-offs

  • ●High intensity — go light
  • ●Linear rose-musk character

More from Zara

Notes

Top

Mid

Base

Performance

Longevity
5–7 hours
Projection
Arm's length
Sillage
Soft trail

Fit

Best in spring and fall, during the day. Winter and evenings work too. Leans feminine.

When

  • Spring, 100%, best
  • Summer, 58%
  • Fall, 93%, best
  • Winter, 76%, works
  • Day, 100%, best
  • Night, 65%, works

Occasions

Gender

Leans feminine

Smells like

Similar scent DNA — if you own one, you may not need the other

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Frequently Asked Questions

What does Fashionably London smell similar to?

Closest matches in our database: Montale Roses Musk (55%), Memo Paris Odéon (57%), Fragrance Du Bois New York 5th Avenue (100%). Share scent family rather than DNA — not identical, but neighbors.

How long does Fashionably London last?

5–7 hours on most skin (good longevity) with noticeable sillage.

When should you wear Fashionably London?

Fashionably London is best in spring and fall, during the day. Winter and evenings work too. It suits everyday wear, the office, and date nights.

Is Fashionably London worth it?

At this price, fine — with caveats. Niche-feeling rose-musk at a high-street price. Incredible longevity on fabrics.