Dior
Pure Poison
“Cold jasmine and gardenia — Dior's coolest poison, polished to formal-occasion gloss.”

A bright white-floral-citrus entry in Dior's Poison line — Carlos Benaïm's 2004 launch, the daylight counterpoint to the line's darker flagships. Jasmine and orange at the top, a gardenia heart, settling on a sandalwood drydown. Wears spring through winter, day-to-night. Spawned the Pure Poison Elixir flanker.
The take
What works
- ●Bright, polished white-floral chypre that ages well across decades
- ●Office-safe but never apologetic — formal without being fussy
- ●Strong year-round wearability, blooms in summer heat
Trade-offs
- ●Cool, aloof character — closer to porcelain than warmth
- ●Reformulated batches lack the depth long-time fans remember
Notes
Top
Mid
Base
Performance
When to wear
Gender
Smells like
Similar scent DNA — if you own one, you may not need the other
You might also like
Different scent, similar vibe
Frequently Asked Questions
How long does Pure Poison last?
5–7 hours on most skin (good longevity at 68/100) with solid projection.
When should you wear Pure Poison?
Strongest in spring and winter, works day or night.
Is Pure Poison worth it?
At this price, yes for this tier. Bright, polished white-floral chypre that ages well across decades. Office-safe but never apologetic — formal without being fussy.
Details
- Perfumer
- Carlos Benaïm





















