“A garden in full bloom on a warm morning — lush, uncomplicated, beautiful.”

Gucci's 2017 release by Alberto Morillas — a heady white-floral built on jasmine, tuberose, and Rangoon creeper. Defined Gucci's modern feminine line under Alessandro Michele and launched a flanker line. Wears strongest in spring, daytime.
The take
What works
- ●Full-bloom white floral concept executed beautifully
- ●Tuberose without the diva drama
- ●Spring and summer daytime go-to
Trade-offs
- ●Too straightforward for fragrance enthusiasts
- ●Heavy tuberose can suffocate in heat
More from Gucci
Notes
Top
Mid
Base
Performance
Fit
Best in spring, during the day. Strongly feminine.
When
- Spring, 100%, best
- Summer, 58%
- Fall, 40%
- Winter, 25%
- Day, 91%, best
- Night, 30%
Occasions
Gender
Smells like
Similar scent DNA — if you own one, you may not need the other
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Featured in
Frequently Asked Questions
What does Gucci Bloom smell similar to?
Closest matches in our database: Gucci Gucci Bloom Gocce di Fiori (84%), Gucci Gucci Bloom Eau de Toilette (86%), Gucci Gucci Bloom Nettare Di Fiori (77%). Close siblings — adjacent compositions in the same family.
How long does Gucci Bloom last?
4–6 hours on most skin (good longevity) with noticeable sillage.
When should you wear Gucci Bloom?
Gucci Bloom is best in spring, during the day. It suits everyday wear and the office.
Is Gucci Bloom worth it?
At $40–$85, yes for this tier. Full-bloom white floral concept executed beautifully. Tuberose without the diva drama.




















