Score
87/100

Swiss Arabian

Incense 01

2025

“Frankincense and rum over roasted nuts and dark chocolate — churchy, boozy and strange. Not for everyone, and entirely unbothered by that.”

Incense 01
woody
fresh spicy
amber
$60–$75Good value
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The take

What works

  • ●Stays on clothing for days
  • ●A smooth, creamy and addictive drydown
  • ●Outstanding longevity

Trade-offs

  • ●Highly polarizing
  • ●Hyped hard enough to inflate the price

More from Swiss Arabian

All 27

Notes

Top

FrankincenseFrankincenseRumRumJuniperJuniperBergamotBergamot

Mid

FigFigHazelnutHazelnutAlmondAlmondLily of the ValleyLily of the Valley

Base

FrankincenseFrankincenseVanillaVanillaSandalwoodSandalwoodDark ChocolateDark ChocolateCedarwoodCedarwoodMossMoss

Performance

Longevity
8–10 hours
Projection
Across a table
Sillage
Strong trail

Fit

Best in fall and winter, at night. Spring works too. Leans masculine.

When

  • Spring, 67%, works
  • Summer, 20%
  • Fall, 97%, best
  • Winter, 100%, best
  • Day, 58%
  • Night, 94%, best

Occasions

EverydayOfficeDate nightNight outSpecial occasion

Gender

Leans masculine

Smells like

Similar scent DNA — if you own one, you may not need the other

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Frequently Asked Questions

How long does Incense 01 last?

8–10 hours on most skin (excellent longevity) with heavy sillage.

When should you wear Incense 01?

Incense 01 is best in fall and winter, at night. Spring works too. It suits almost any occasion.

Is Incense 01 worth it?

At $60–$75, yes for this tier. Stays on clothing for days. A smooth, creamy and addictive drydown.