Score
78/100
Amouage
Purpose
2023
“Olibanum, peppers, and pimento over bergamot — Amouage's challenging 2023 unisex with all-day staying power.”

The take
What works
- ●Olibanum-black/pink pepper-pimento winter unisex incense beast
- ●12+ hour longevity with masterful materials
Trade-offs
- ●Polarizing — not blind-buy
- ●Church-style incense dominates
Notes
Top
Mid
Base
Performance
Longevity
8–10 hoursProjection
Arm's lengthSillage
Soft trailWhen to wear
Spring74%
Summer38%
Fall100%
Winter95%
Day72%
Night87%
Gender
Leans masculine
Smells like
Similar scent DNA — if you own one, you may not need the other
You might also like
Different scent, similar vibe
Frequently Asked Questions
How long does Purpose last?
8–10 hours on most skin (excellent longevity at 80/100) with solid projection.
When should you wear Purpose?
Strongest in fall and winter, works day or night.
Is Purpose worth it?
At this price, fine — with caveats. Olibanum-black/pink pepper-pimento winter unisex incense beast. 12+ hour longevity with masterful materials.
Details
- Perfumer
- Quentin Bisch

















