Revlon
Charlie
EDT1973
“The perfume that taught the '70s woman she didn't need a man to smell good.”
Spring70%
Summer60%
Fall65%
Winter60%
Day70%
Night60%
What works
- ●One of the first mass-market feminist fragrance campaigns
- ●Pleasant floral-chypre still wearable
- ●Essentially free
Trade-offs
- ●Very dated aesthetic
- ●Low longevity
Top
Aldehyde, Citrus, Greens, Galbanum
Mid
Carnation, Rose, Lily of the Valley, Jasmine
Base
Sandalwood, Vetiver, Cedar, Musk, Amber
Longevity55
Moderate
Projection55
Intimate
Sillage50
Subtle
Strongly feminine
$10–$25Great value
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